To deliver on this vision, the Chrome River team has brought together an ideal combination of experienceinnovation and customer care which enables us to design, build, implement and support highly effective solutions for financial workflow automation processes.

About Us

Chrome River was formed with the simple but powerful idea that a new approach could be taken for expense and invoice process automation.  Using new technologies, we decided that the user’s view should drive the design and then simply allow the power of the platform to automate and control the process for the business.  Wide adoption with limited training was becoming the new mantra of the internet and there was no reason that this should not apply to business applications as well.

Our Experience

Collectively, Chrome River has over 100 years of experience serving the financial and practice management needs of organizations worldwide.  With respect to expense control and efficient processing, we have a deep understanding of an organization’s financial operations, processes and goals.  Our solutions and services are designed from the ground up to uniquely offer the flexibility to fit our customers’ requirements.

Alan Rich

Alan Rich
Co-founder and CEO

guides software design with an acute focus on business function.  He has worked with numerous organizations to implement innovative technology and provide expertise in financial management systems.  Previously he co-founded Elite Information Group which provided several financial and practice management applications for the professional services markets including the worldwide market leading Elite Enterprise.

Dave Terry

Dave Terry
Co-founder and COO

has a passion for user experience and clean, simple design.  His firsthand experience comes from over 20 years in the financial and practice management software field.  This includes growth of the Elite Information Group business for over a decade and leading the company's sales into a position of worldwide market dominance as Vice President of Global Sales for Thomson Elite.

Our Business

As a rapidly growing organization, it’s critical that we take care of our most important assets - our customers, our team, and our cash. We strive to maintain a fun, creative and collaborative culture to attract and retain the best talent in the business. Chrome River’s business best practices enable strong global growth while maintaining effective financial stewardship, to ensure a lasting, sustainable brand.

Daniel Machock

Daniel Machock

brings more than 20 years of finance and operations experience, having previously held senior finance positions at several companies in the Internet, mobile and software industries. He is particularly adept at helping growing companies to scale and ensuring financial best practice and effective stewardship. Daniel has worked as a finance executive at a number of public and private technology firms, including Outspoken, uBid and, and has led several funding rounds and exits.

Our Innovation

With technology evolving at astonishing speed, we strongly believe that the only way to build solutions is to take full advantage of the newest and best ideas available.  Chrome River approaches this goal with expertise in designing state of the art systems and a dedication to fresh approaches, unencumbered by prior commitments to legacy technology.

Mike Vargo

Mike Vargo

heads the engineering team overseeing application design and infrastructure. Mike brings extensive experience as a principal architect at several technology and internet companies, including large, highly visited sites such as,, and  He and his team are highly skilled in the latest technology and tools for Web 2.0 / RIA apps. 

Our Brand and Customer Advocacy

Ensuring that our brand recognition continues to grow and maintains a pristine reputation through high-standard marketing techniques and customer advocacy, we ensure that our company continues to grow and that we are able to add more value to our customer base by continually providing the coolest and latest enterprise and mobile software on the market.

Julie Roy

Julie Roy

brings over 17 years of technology and software marketing experience to Chrome River. She is passionate about fueling high growth SaaS companies through brand building, customer advocacy and demand generation. Prior to Chrome River she was a founding member of InStranet (now Salesforce), member of the executive team that took Cornerstone OnDemand public, and most recently, CMO at Kyriba Corp.  

Our Customer Care

Delivering the highest standard of customer care is a key component of our business at Chrome River, after all, we do provide software as a service.  Beginning with our consultative, best practices guidance, then delivering a full-featured turn-key solution, and ultimately supporting your company’s team with quality care, Chrome River’s experienced staff is there to guide and assist you every step of the way. 

Anne Backnell

Anne Becknell
SVP Customer Success

brings a wealth of experience implementing small to global-scale financial software projects.  She has more than 30 years covering a full spectrum of financial and practice management consulting services, including SVP Client Services for Thomson Elite.  Her service industry leadership delivers expertise in project management/monitoring, requirements analysis, business workflow/process analysis, and application delivery.

Nancy Dushkin

Nancy Dushkin
SVP Client Services

is an experienced software executive with over 20 years of experience managing business units of small to large software companies such as Oracle, where she led the North American cloud consulting teams, and also was part of the Global Alliances organization working with Oracle’s largest systems integrators on cloud business and implementation strategies.

Aviva Kram

Aviva Kram
SVP, QA and Support Operations

has an extensive background in software testing and product management.  Along with her experience, she brings a passion for customer advocacy and a unique perspective and care for helping our customers every day.  In addition, Aviva has creative talents where she had previously co-founded and managed a graphics design company.

Isn’t it time to streamline your manual processes?

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