We recently talked about a recent Morgan Stanley survey that highlighted how 2019 travel budgets aren’t growing as much as previously predicted, and what this could mean for sales organisations.
With 60% of economists predicting a recession hitting the U.S. before the end of 2020, corporates will need to give serious thought to how their business travel budgets will be impacted. In particular, how could reducing travel and expense (T&E) spend negatively impact both revenues and corporate culture?
Harvard Business Review recently developed a very interesting report which tackled this issue (you can read it here). The report revealed that while 62% of organisations view business travel as critical to building closer relationships with suppliers, 69% of them reduced travel budgets, with more than half of them restricting travel frequency and selected less expensive travel and accommodations.
There are several potential consequences of these actions. The most obvious is that reducing the number of face-to-face meetings can hurt sales. Relationships built over email and the phone will never be as strong as those based on in-person meetings, and given that the relationship with the prospect is estimated to account for as much as 70% of a purchase decision, cutting out meetings could impact sales numbers at a time when an organisation can least afford to lose deals.
Another challenge, which we have discussed before, is the impact on morale of reducing the class or hotel grade or airline class of service. While infrequent travellers may not be too concerned about having to take a connecting flight instead of direct, those who travel most frequently will likely take a far more critical view of it. With these frequent travellers often being an organisation’s top revenue generators, reducing their quality of life during an already trying period could lead to turnover.
The HBR report takes insight from a range of experts – including academics, analysts and industry insiders – to address how organisations can better optimise their travel budgets during economic downturns. The report particularly looks into how data and technology can be used more effectively to maximise the value generated by business travel. It’s critical reading for any corporate travel, finance or HR leader who needs to stretch their travel budget as far as possible.
Click here to download the report, and see how your organisation can insulate its travel budget against future financial crunches.
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